In 2020, after the outbreak of COVID-19, the real economy was severely shocked by the epidemic, and enterprises were forced to find new customers and business increase through online business. Private traffic, short video and live streaming become the focus of this transformation. WeChat is classified to private traffic. In the past five years, WeChat, as the largest social media platform in China, has not only changed people's lifestyle, but also become an important communication channel for enterprises. Since 2019, new brands such as Perfect Diary and Saturnbird Coffee have achieved a breakthrough in private traffic through WeChat business, creating a myth of 100 million level growth. How to realize private traffic business through WeChat? Three steps. First, complete the social transformation of the brand; Second, help employees to build an influential IP; Third, establish a highly sticky community or membership club. The essence of private traffic operation is user privatization and IP operation. On this basis, can realization and growth come true.

 Nowadays, the pressure of global competition and the risk of supply chain are tremendous. To meet the demand of the supply chain in time, enterprises choose to transform from traditional passive procurement to active strategic procurement. However, during the transition, enterprises always meet with all kinds of difficulties. Thus, procurement staff start to explore how to establish good relationships with suppliers to cope with those difficulties. In practical work, enterprises and procurement staff often meet with some problems, such as: How to carry out the strategies chosen by the suppliers? How should suppliers screen the key cores and flows more efficiently? How to balance the relationship with suppliers and performance?

Emerging from the Pandemic &Adapting to the Next Normal in Procurement

Starting with practical marketing hot topics, this course builds data analysis and data mining models to solve practical business problems. It also introduces big data analysis and mining technology, analyzes potential customer characteristics from a large amount of marketing data, explores customer behavior characteristics, achieves accurate marketing, helps marketing team to understand business operations in depth, and supports business operational decisions.

Inaccurate demand forecasting is a big challenge for many enterprises,which has direct effect on: 1) Out of stock meanwhile in high stock 2) Production plan changed frequently 3) Argument between several departments (sales, production, planning and sourcing) 4) High business operation cost 5) Delayed order delivery and constant customer complaints Unreasonable inventory control would be another catastrophe, which directly leads to: 1) High cost 2) Effect cash flow 3) Overloaded warehouse 4) More and more stock because every department sees it as life-saving straw

Nowadays, China Customs' supervision becomes increasingly intensive. Supporting measures follow one by one after customs clearance integration. More and more enterprises are punished due to touching the bottom line of related laws. It becomes an unprecedented challenge for companies to make efficient customs clearance and compliance management. For managers and related colleagues,how to prevent and control the risk of the customs affairs is now such an important problem that must be positively faced. How to meet the customs' supervision requirements and avoid against the law? How to reduce the butterfly effect of a mistake owing to carelessness? In addition, are your tax number,price/royalties, internal control and other sides being questioned by customs and do you know what's behind? Moreover, do you have the experience that the goods arrive without informed so that you are required to take the legal responsibility? There are so many problems like that and all of them are up to the efficient solutions to the prevention and control of customs affairs' risk. Setting in this background, the training will give some ways to help check the customs affairs' risk combined with typical cases. And effective solutions will be carried out as well.